Resources
The Appkitekt ASO Library
App Store Optimization explained by practitioners: the frameworks Appkitekt uses to grow apps on the App Store and Google Play, one question at a time.
From Appkitekt, the team behind The ASO Black Book
ASO foundations
How to Build an ASO Strategy, Step by StepAn ASO strategy matches your app's lifecycle stage, traces rank drops to their real cause and runs as a loop of insights, tests and analytics. The method.What Is App Store Optimization (ASO)? A Definition That Actually WorksApp store optimization (ASO) is a marketing system that shows your app where customers look, then convinces them to download and spend. How it works.
Keywords and search
App Store Keyword Research: A Seven-Stage ProcessApp store keyword research in seven stages: research, organize, select, apply, monitor, optimize and report, looping back to the weakest stage each time.How to Choose ASO Keywords: The Five TestsChoose ASO keywords that pass five tests: popularity, ranking potential, low competition, relevance and efficacy, then run them through yes/no gates.