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The ASO Black Book

100 mistakes even veterans make — and how to prevent them.

FREE for all app developers · Ending soon: June 06

For 30 days only!

The ASO Black Book by Binh Dang — 400-page field guide

This book IS for

  • ASO Managers
  • Founders
  • Marketing Leaders

This book is NOT for

  • Beginners
  • "Growth Hackers"
  • Traditional Consultants
Inside the ASO Black Book
A 400-page all-rounded guide

Strategic mistakes to avoid. Signs to recognize. Systematic solutions.

Real-life case studies. I learned 100 lessons the hard way so you won't have to.

— Binh Dang

Author, Founder of Appkitekt

Inside the 400-page ASO Black Book

  • Strategy & decision-making errors
  • Operational inefficiencies
  • Discoverability mistakes
  • Malfunctioning analytics
  • Conversion blockers
  • User sentiment flaws
  • Team-building bad practices

And, most importantly, how to solve these challenges.

About the author

Binh Dang

Growth strategist focused on revenue & scalability, whose experience is shaped by:

  • 25,000+hours of research & real work experience
  • 250+apps & games, from underdogs to super-apps
  • 60+sub-categories, with or without subscriptions
  • 40+types of projects, from indie to big-tech
  • 5+times building or rebuilding ASO capabilities
View LinkedIn profile
Binh Dang, Founder of Appkitekt
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