This book IS for
- ASO Managers
- Founders
- Marketing Leaders
This book is NOT for
- Beginners
- "Growth Hackers"
- Traditional Consultants
A 400-page all-rounded guide
Strategic mistakes to avoid. Signs to recognize. Systematic solutions.
Real-life case studies. I learned 100 lessons the hard way so you won't have to.
— Binh Dang
Author, Founder of Appkitekt
Inside the 400-page ASO Black Book
- Strategy & decision-making errors
- Operational inefficiencies
- Discoverability mistakes
- Malfunctioning analytics
- Conversion blockers
- User sentiment flaws
- Team-building bad practices
And, most importantly, how to solve these challenges.
About the author
Binh Dang
Growth strategist focused on revenue & scalability, whose experience is shaped by:
- 25,000+hours of research & real work experience
- 250+apps & games, from underdogs to super-apps
- 60+sub-categories, with or without subscriptions
- 40+types of projects, from indie to big-tech
- 5+times building or rebuilding ASO capabilities
