Explore Appkitekt's growing collection of app marketing insights and perspectives.
Web SEO and App Store Optimization aren't competing channels — they compound. This guide breaks down how to rank for app-intent queries on Google, funnel that traffic into your App Store and Play Store listings, and measure the installs it drives.
The App Store Optimization (ASO) landscape has evolved far beyond simple keyword stuffing. In 2026, results come from a multi-dimensional strategy where Product-Led Growth (PLG), performance marketing, data science, and more, work in sync.
In the fast-paced world of App Store Optimization, knowing your strengths is only half the battle. We've analyzed the most common ASO player profiles to identify exactly where those gaps lie — and how to fill them.
