Explore Appkitekt's growing collection of app marketing insights and perspectives.
The App Store Optimization (ASO) landscape has evolved far beyond simple keyword stuffing. In 2026, results come from a multi-dimensional strategy where Product-Led Growth (PLG), performance marketing, data science, and more, work in sync.
In the fast-paced world of App Store Optimization, knowing your strengths is only half the battle. We've analyzed the most common ASO player profiles to identify exactly where those gaps lie — and how to fill them.
